Award-winning outbound
sales successes
for Digimarc Recycle

Challenge

Digimarc provides digital watermarking technology for consumer goods to help with validation, engagement and retail experiences. They’ve been trialling a new and important use case for their technology known as Digimarc Recycle. Digimarc Recycle helps brands digitise physical products for more accurate sortation and recycling. 

In 2022’s Holy Grail 2.0 test, Digimarc Recycle achieved a 99% detection rate. After this significant milestone, Digimarc sought to raise awareness about its technology through an outbound sales campaign. Their main aim was to target potential customers and convert them into early adopters.

Solution

We narrowed down on what makes Digimarc Recycle stand out – the product itself. We wrote a detailed product guide for the solution, outlining how it works, its test successes, and the advantages of being an early adopter. We also wrote an abbreviated sales version of this product guide for sales teams to use as a presentation tool. 

We then wrote further outbound marketing materials to attract initial leads. This involved writing an email campaign comprised of multiple cold and nurture emails, as well as LinkedIn sales messages which were all integrated into Digimarc’s direct sales process.

Results

After this campaign, Digimarc Recycle secured a new nationwide testing initiative in France. The technology is currently being tested by seven companies across the country, with support from the French EPR (Extended Producer Responsibility) non-profit Citeo.

Digimarc also agreed to a huge partnership deal with Netto Marken-Discount, the largest discount supermarket chain in Germany. Netto’s own-branded products across its 4,300 stores are now Digimarc Recycle-ready, helping the company improve circularity through more effective plastic sortation and recycling.

Thanks in part to awareness raised by this campaign, Digimarc was also listed as a leading company on Fortune’s Change the World list for 2023.