Consistent 1st Page Google Rankings for Sprout Social

Challenge

Sprout Social is one of the most well-known social media marketing tools. But as a digital marketing SaaS, they’re competing in an increasingly crowded market.

Sprout has to continually evidence the expertise of its team, as well as the proficiencies of its many solutions, to nurture and convert leads. They need to do this in a clear, consistent way that reaches as wide of an audience as possible.

Solution

We work with Sprout Social as a core part of their outsourced content writing team. We write regular bimonthly thought leadership articles for Sprout’s insights page focused on a variety of digital marketing and social media topics.

Each of these articles is painstakingly SEO-optimised with user intents, target audiences, keywords, interlinking and more, with the core aims of achieving the highest possible SERP (Search Engine Results Page) ranking, educating readers and converting visitors into users.

Results

Every single article that Crash Rhino’s team has written for Sprout Social appears on the 1st page of Google for the primary keyword and search intent.

These articles have driven a myriad of potential customers towards the website, whilst also furthering Sprout’s standing as experts in all aspects of digital marketing today.